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aws marketplaceaws marketplace

How to use external consumer insights and marketing data to build
a customer-centric business
.



















You’re invited!






Mon, September 27


11am PT | 2pm eT


60 MIN SESSION



Join this webinar to learn how to leverage external data to understand market needs and consumer behavior – helping you
build a more customer-centric business.



In this virtual session, AWS Data Exchange will host a discussion with thought leaders from companies such as Acxiom and
BlastPoint. They will share how organizations from big box retailers to automotive brands are using consumer insights
data to reach new customers, drive real business change, and increase longevity.




Key takeaways include:







✓

How marketers can leverage consumer-level data to reap insights in a dynamically changing marketplace



✓

Integrating external consumer insights data into personalized customer experiences with AI



✓

Visualizing data workflows using AWS Analytics tools to drive business intelligence



✓


How AWS Data Exchange makes it easy to find, subscribe to, and use third-party data in the cloud

Moderator:











Claire O’Brien

Category Manager, Retail & Consumer Goods, AWS Data Exchange


Claire leads the Retail and Consumer Goods verticals for AWS Data Exchange’s Business Development team. In this role,
Claire helps industry-leading providers grow their business through AWS Data Exchange and data subscribers discover and
use third-party data on AWS.

Presenters:











Linda Harrison

Director of Data Strategy, Acxiom

aws marketplace

Linda Harrison often goes by the title of Data Guru. Her responsibilities include the ethical and appropriate use of
third-party data and segmentation best practices for effective campaigns across all channels – email, direct mail, and
digital. Linda also oversees an RFP and Digital Hotline for recommendations and strategy for targeting using Acxiom and
partner third party data.











Michele Fitzpatrick

Retail and Consumer Brands Strategy Consultant,
Acxiom

aws marketplace

Michele is an experienced consumer
experience (CX) consultant and customer relationship management (CRM)
marketing
strategist focused on helping her clients better understand their
customers. By utilizing a combination of customer
intelligence and data-enabled digital and traditional channels, Michele
helps Acxiom’s major brands connect effectively
with their consumers throughout the buyer journey and customer
lifecycle.


Michele is passionate about helping brands
connect with consumers in ways that matter to them, and which deliver
value
to the brand. This requires gaining unique insights into the hearts,
minds, and behaviors of real people, then
determining how, when, what, and most importantly, why they need
something.


Prior to joining Acxiom, Michele held senior level CX consulting and CRM
marketing strategy roles at MRM//McCann and
Harte Hanks serving clients in retail, consumer brands, automotive,
financial services, healthcare, agriculture, and
associations.











Tomer Borenstein

Co-founder and Chief Technology Officer, BlastPoint

aws marketplace

Tomer is credited with generating millions of dollars in sales and securing partnerships with a growing list of national
and international corporate customers. A Business Times’ “30 under 30” honoree, Tomer has authored numerous articles and
speaks regularly about the benefits of artificial intelligence and machine learning for customer engagement and business
growth. His previous work in the startup space includes an exit to Apple. Tomer holds a Bachelor’s degree in Electrical
and Computer Engineering and a Master’s in Machine Learning and Computer Vision from Carnegie Mellon University.











Nam Le

Specialist Solutions
Architect, AWS

aws marketplace

Nam is a Specialist Solutions Architect at AWS covering AWS Marketplace, Service Catalog, Migration Services, and
Control Tower. He helps customers implement security and governance best practices using native AWS Services and Partner
products. He is an AWS-Certified Solutions Architect, and his skills include security, compliance, cloud computing,
enterprise architecture, and software development. Nam has also worked as a consulting services manager, cloud
architect, and technical marketing manager.

*The views and opinions of Acxiom and BlastPoint are their own, and do not necessarily reflect the positions of AWS or
AWS Marketplace.





About AWS Data Exchange:


AWS Data Exchange makes it easy to find, subscribe to, and use third-party data in the cloud. Once subscribed to
a data
product, you can use the AWS Data Exchange API to load data directly into Amazon S3 and then analyze it with a
wide
variety of AWS analytics and
machine-learning services. Click here to browse thousands of data products now available
from more than 80 qualified data providers in AWS Marketplace.
Visit aws.amazon.com/data-exchange to learn more.



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© 2021 AWS Marketplace.



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